Page speed isn't a technical concern — it's a growth lever. Here's how performance directly impacts your bottom line.
The cost of slow
Every 100ms of load time costs conversions. Studies consistently show that faster sites have higher conversion rates, lower bounce rates, and better SEO rankings. Performance is not a technical afterthought — it's a growth strategy.
Performance as brand experience
When your site loads instantly, it communicates competence. When it's slow, it communicates the opposite. Your page speed is part of your brand experience, whether you think of it that way or not.
How to build fast
Modern web frameworks like React and Vite make it easier than ever to build fast sites. The key is: ship less JavaScript, optimize images, use modern formats like WebP, and lazy-load everything below the fold.